Here are my thoughts on the matter:
1) I believe we need to push for advertising XGUI here along with ULX's existing great features-- Few people know about XGUI since it hasn't been officially released-- but it IS part of the ULX SVN, and hardly anyone uses the release version anymore, that is the version to be considered in this contest.
I've been thinking of a few features of XGUI that would be best to point out-- Some of the most important in my book include:
-Edit server configurations on-the-fly without needing to restart the server or changelevel.
-Synchronization of settings-- If one admin makes a change to XGUI, all other admins will see the change updated IMMEDIATELY.
-Impressive bans support -- XGUI can handle thousands of bans, names/reasons/lengths of bans can be updated easily, and it can even display bans created via source engine which can be removed or converted to ULX so more information can be added.
(I have to hurry on this post, I can probably think of more later)
2) Our logo is a bit outdated, and I think we could benefit from getting a new one. Since we're revamping it with XGUI, I think it would be great to use a small screenshot of XGUI in the background rather than a solid color, to make it look a little less.. boring

3) "Evolve running well on 35 servers". This is a given, but ULX has been more stable, reliable, and more used (endorsed by ArtOfWarCentral, etc) than any other mod to date. Not to mention it was the first admin mod, .. and well, refer to my nomination for ULX

We have a lot of good truthful information we can put together without putting down other mods. I haven't checked for a while, but I believe XGUI provides more in-game customization than Evolve or maybe even Exsto. Some people complain that ULX is too complicated or bulky, but it's really not that bad.. I think they're just intimidated by all of the config settings

Anyways, I could rant for a while, but I have a bus to catch. I'll probably think of some more stuff to add later-- But JamminR, I would like to see what you come up with, should you choose to. (You're much better at this stuff than me

)